What do Pope Francis, the US election and Prince George have in common?
The answer is that they were the most popular topics of conversation on Facebook in 2013, according to Plavid Blogs ‘State of Social Media 2013: Facts, Figures an Statistics’ article (in that order of popularity).
The blog said that the next most mentioned people and events of 2013 were:
1. Pope Francis
2. US election
3. Royal baby
5. Margaret Thatcher
6. Harlem Shake
7. Miley Cyrus
8. Boston Marathon
9. Tour de France
10. Nelson Mandela
I don’t know about you, but I think this list is worrying, especially when a dance ranks higher as a topic of conversation than the man who helped to end apartheid in South Africa. Also the fact that on an average day on Social Media, 1 out of 7 minutes are spent on Facebook shows how popular this form of communication is. It has mass appeal to both sexes but obviously more younger people use it, as shown by the fact that Miley Cyrus is also more popular for mentions on people’s walls than Nelson Mandela.
I have to admit that I am among the 95 per cent of Facebook users who check their walls daily, given the chance, while 23 per cent of users check their news feeds five times a day.
Let’s face it, the fact is that the world is no longer just our oyster, but our marketplace – more businesses than ever are signing up for Social Media – teenagers follow their friends’ trends and children leave home and often live miles away from their families, so it is not surprising that Facebook is so popular. If you can’t talk face to face, at least you can communicate with your friends, loved ones, colleagues, business contacts and potential clients in this form or another. You can even keep an eye on what your competitors are up to!
Most business owners and CEOs realise these days that Social Media is a cheaper way to market your business than more traditional forms like advertising on billboards. If you need advice about marketing on Social Media get in touch and maybe I can help or I know someone who can.
More statistics on other forms of Social Media can be found on Plavid Blog.