Watch Your Words

Karen Thompson

We all want publicity for our businesses, don’t we?
Writing a press release to promote your business can be easy. It is knowing the right angle for the media outlet that will make the difference.

Here is a press release written two ways to promote Karen Thompson’s Healthier Soles foot treatment business. Karen wrote her own words, which I tweaked for her then sent out to the media and she had a spread in The Gazette, Colchester.

I retweaked them again and sent it to Your Colchester website, who published it as did the East Anglian Daily Times. So it just shows that you can get more than one bite at the cherry. My rates are cheaper, as well, if you write your own words first.

VERSION ONE
New foot business takes first step!

A Project Manager has swapped her role working for the Ministry of Defence (MOD) to start an enterprise protecting people’s feet.
Karen Thompson is taking her first business steps by launching Healthier Soles, a new foot healthcare company that treats people in their own homes in the Colchester, Tendring and Ipswich areas.
This is a real change for her after 31 years public service in central government running projects in the MOD. Karen swapped being a project manager in the MOD to retrain as a foot healthcare practitioner to help people fight against mobility problems and help them protect their health.
‘I love the business, I love meeting people and I love improving feet. Foot healthcare appealed to me because it is about looking after and often improving people’s mobility and health,’ said Karen, who trained with the Smae Institute in Maidenhead.
After losing her mother to breast cancer 18 months ago, the desire to work in her local community grew. Karen wanted a business that helped people but also gave her an opportunity to meet people locally and see more of her family, a big change after the central government commute.
Karen said: ‘When I started my training I knew I could treat feet as I had looked after my mother’s feet when she was terminally ill. It was a lovely way to help her, be close and to give her a little relief. That inspired me to finally qualify in foot healthcare and I found that not only was I good at looking after feet but I became passionate about improving feet.
‘From really painful ingrowing toe nails that are often a problem for young people or sporty types, to thickened nails and corns and callus in older people, having the right tools and techniques mean that I can easily treat them in the comfort of people’s own homes. Some people may find it difficult to see or reach their feet and need a helping hand. Looking after feet is essential especially if you have a serious condition like diabetes or heart or circulation problems.’
For further information you can reach Karen at Healthier Soles by phoning 01255 258236.

VERSION TWO
Caring for Her Mother Helped Karen Step into Business!

When Karen Thompson’s mother was dying of cancer, she was unable to look after her feet so her daughter did it for her.
It has helped Karen her to step into a new career and launch Healthier Soles which takes care of people’s feet in Ipswich and Tendring in their own homes.
For 31 years Karen worked in public service in central government running projects in the MOD and now she is helping people fight against mobility problems and help them protect their health.
‘I love the business, I love meeting people and I love improving feet. Foot healthcare appealed to me because it is about looking after and often improving people’s mobility and health,’ said Karen, who trained with the Smae Institute in Maidenhead.
Her desire to work in her local community grew after she lost her mother to breast cancer 18 months ago. Karen was keen to help people but also wanted a business that gave her an opportunity to meet people locally and see more of her family, a big change after the central government commute.
Karen said: ‘When I started my training I knew I could treat feet as I had looked after my mother’s feet when she was terminally ill. It was a lovely way to help her, be close and to give her a little relief. That inspired me to finally qualify in foot healthcare and I found that not only was I good at looking after feet but I became passionate about improving feet.
‘From really painful in growing toe nails that are often a problem for young people or sporty types, to thickened nails and corns and callus in older people, having the right tools and techniques mean that I can easily treat them in the comfort of people’s own homes. Some people may find it difficult to see or reach their feet and need a helping hand. Looking after feet is essential especially if you have a serious condition like diabetes or heart or circulation problems.’
For further information you can reach Karen at Healthier Soles by phoning 01255 258236.

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